Damn Plastic – Trash That Game

Project showcase

Project showcase

partner
Overview

Damn Plastic is a forward-thinking company that advocates for sustainability by offering products that are either completely plastic-free or made from plastic waste. With a bold and unapologetic approach, Damn Plastic challenges the status quo with the message: “It’s not about damn plastic, it’s about damn people!” Their mission is to encourage individual action and collective responsibility toward reducing plastic waste and living more sustainably. The company serves both B2B and B2C markets, striving to create a world where sustainability is a way of life. They connect people, businesses, and events to create a platform for change, while proving that we can all make a difference in the fight against plastic waste.

Trash That is an interactive augmented reality (AR) game designed to engage users in a fun and educational way about sustainable waste disposal. This game is part of Damn Plastic’s mission to make sustainability more accessible and engaging for everyone, from everyday consumers to corporate partners.

Trash That challenges players to sort and dispose of virtual trash using their mobile devices, creating an immersive AR experience that allows them to interact with real-world surroundings while learning about the impact of plastic waste on our planet. The game incentivizes users to make better waste disposal choices by showing them the importance of recycling, upcycling, and choosing sustainable alternatives to plastic.

Through engaging gameplay and interactive storytelling, Trash That connects people to Damn Plastic’s message of hope, action, and responsibility. The game takes players on a ride through the DAMN PLASTIC vortex, showing them the power of small actions that can make a big impact. It brings Damn Plastic’s platform to life, helping users understand that together, we can create a future free from plastic waste.

Project
Summary

Client
Overview

Coca-Cola is one of the world’s most recognizable beverage brands, known for its dynamic marketing campaigns and innovative engagement strategies. To promote Fanta and create an unforgettable brand experience, Coca-Cola sought an interactive, high-energy activation that would captivate audiences in shopping centers across Austria.

Project
Summary

The Fanta VR Rollercoaster Experience took visitors on an adrenaline-pumping virtual ride, immersing them in a colorful, action-packed world inspired by the fun and excitement of Fanta. This high-impact promotional event was designed to engage and entertain thousands of visitors while strengthening brand awareness and creating shareable moments.

Hosted across multiple Austrian shopping centers, this cutting-edge virtual reality experience allowed visitors to strap into a VR headset and embark on a thrilling rollercoaster ride, twisting and turning through vibrant, Fanta-themed landscapes.

The project was executed in collaboration with ARLOOPA, leveraging their expertise in immersive VR experiences and combining it with Amlogy’s strengths in event-based technology integration and interactive engagement strategies.