In a sea of competitive effort, only a few can rise to recognition. An industry nomination is therefore a renowned spotlight that goes beyond an acknowledgment, to celebrate the ingenuity and the transformative work that dared to be different. It’s the industry saying, „We see you, and we’re inspired.“ The HowARd Cube project, developed by ProHolz Steiermark and supported by Amlogy, has just received such an honor, a nomination for the prestigious eAward 2025 in the Future Technologies category. This isn’t just an award; it’s a statement about the future of learning, technology, sustainability and future growth in Austria’s digital economy.
What to Expect in This Article
- How the eAward celebrates cutting-edge innovation.
- The genius behind the HowARd Cube project.
- How Amlogy’s partnership made this vision a reality.
- What this nomination means for the future of education.
eAward: Austria’s Premier Recognition for Digital Innovation
The eAward stands as one of the largest and most prestigious IT business awards in Austria, serving as a vital benchmark for technological innovation across the region and globally since its inception in 2005. Organized annually by the Fachverlag Report in collaboration with key partners from business and government, the eAward celebrates projects that redefine how organizations operate, serve customers, and create impact through technology. It celebrates companies, from emerging start-ups to established organizations, whose impressive and impactful IT-related projects drive progress. Initially launched as the “ebiz award,” it evolved into a nationwide platform, spotlighting excellence across all Austrian federal states and reflecting Austria’s commitment to holistic digital progress.
The competition in 2025 spanned across crucial fields covering Bildung und Soziales (Education & Social Impact), Services und Prozesse (Services & Processes), Zusammenarbeit und Organisation (Collaboration & Organization), Nachhaltigkeit (Sustainability), Zukunftstechnologien (Future Technologies). The Future Technology category (Zukunftstechnolgien), specifically designed to recognize pioneering projects that are currently shaping the technological landscape of tomorrow, making it a true indicator of upcoming industry trends. This year’s rigorous selection process covered many submissions and saw only the top solutions receiving the honors of a nomination.
ProHolz Steiermark at a glance
In the heart of Austria’s green economy, proHolz Steiermark stands as a dynamic force championing the sustainable use of wood and the vitality of the forest-based sector. As the voice of Styria’s forestry and timber industries, this organization blends education, innovation, and advocacy to elevate wood as a climate-friendly, economically powerful resource. From school programs like Holz macht Schule to cutting-edge digital learning tools such as the award-winning “App ins Holz,” proHolz Steiermark is shaping the next generation’s understanding of biodiversity, construction, and sustainability. Their initiatives like the Bauberatung and Akademie empower architects, planners, and municipalities to build smarter and greener with wood, reinforcing its role as a modern material with timeless value.
What makes proHolz Steiermark truly exceptional is its ability to connect regional identity with global relevance. Through projects like HEART, which explores the potential of wood in healthcare architecture, and Regional wertvoll, showcasing municipal wood buildings across Austria, they demonstrate how timber construction can be both visionary and practical. Their commitment to public outreach, professional development, and climate-conscious building practices has made them a cornerstone of Austria’s sustainable future. Whether it’s planting trees with industry partners or publishing the Business Monat Holz magazine, proHolz Steiermark continues to inspire with bold ideas and deep-rooted impact
More than a Cube, it’s a portable Interactive World!
What if you could hold a forest in your hands? Not just a model of one, but a living, breathing, interactive world. Or what if you could simulate the construction of wooden skyscrapers, seeing every step of the wood’s journey from the forest to the factory, even exploring the individual layers of a wall in modern timber construction?
The HowARd Cube makes this a reality. This simple cube of wood or cardboard, when viewed through a smartphone or tablet, comes alive with the power of augmented reality. Suddenly, you’re not just holding a block of wood, you’re peering into a squirrel’s den, watching a woodpecker at work, observing bats as they roost, or tracing the path of wood as it transforms from raw material into innovative, sustainable architecture. It’s a playful and powerful way to connect with both nature’s hidden secrets and the ingenuity of human craftsmanship.
This project is a perfect example of what the eAward celebrates: forward-thinking, impactful technology. The eAward isn’t just about recognizing great apps or software; it’s about honoring projects that create real-world change. HowARd does just that by making complex ecological and technical concepts simple, accessible, and engaging for everyone from curious children to professionals. It seamlessly merges analog materials with digital journeys, proving that the best technology enhances, rather than replaces, our connection to the physical world.

Partnering for Success: Enabling the Magic
At Amlogy, we believe in using technology to build bridges between people and ideas, and in this case, between the digital and natural worlds. Our partnership with ProHolz Steiermark on the HowARd Cube project was a perfect fit for our mission. We’ve always been committed to pushing the boundaries of what’s possible with augmented reality and educational technology.
Our experience in developing immersive experiences, ensures that every project we touch is not only technically sound but also an absolute pleasure to use. With HowARd, we focused on creating an intuitive, barrier-free experience that truly captivates. The result is a project so innovative it won the Auggie Award at Augmented World Expo (AWE) EU 2024, a fitting precursor to its eAward nomination.
ProHolz HOWARD Cube Project Nomination: Future Technology Category

The Future Is Now
The nomination of the HowARd Cube for the eAward 2025 is a monumental milestone. It’s not just a nod to our past work; it’s a symbol of the exciting projects still to come. The eAward ceremony held on September 30, 2025, at the Palais Eschenbach in Vienna celebrated this achievement, and we’re incredibly proud to have received the recognition.
This recognition highlights the importance of combining technology with purpose. The HowARd Cube is free to use thanks to funding from the federal government, the state of Styria, and the EU, making it an accessible learning tool for all. We’re committed to continuing this work, creating meaningful, sustainable, and educational experiences that delight and inform.






Do you have an idea or project that could benefit from a touch of augmented reality magic? Whether you want to create an immersive learning tool, an engaging marketing experience, or a completely new way for people to interact with your brand, we’re ready to help.
Let’s create the future together. Reach out to Amlogy today, and let’s turn your vision into an award-winning reality.
Keep innovating!
Your Amlogy Team 🫶