Project showcase
Partner
Overview
NIGL Martin & Leopold is a distinguished family-owned winery steeped in tradition, nestled in the heart of Austria’s renowned wine region of Perchtoldsdorf. Known for their dedication to craftsmanship, heritage, and sustainability, their wines reflect not only the rich soils they grow from but also the generations of passion behind every bottle. Seeking to blend timeless winemaking with modern storytelling, the winery partnered with Amlogy to introduce a digital dimension to their brand.
Details
To elevate their customer engagement and brand storytelling, Amlogy developed an interactive AR wine label experience for NIGL Martin & Leopold Winery. Each wine bottle became a portal to the past, present, and spirit of the vineyard—brought to life through Augmented Reality.
By scanning the wine label with a smartphone, customers are invited into a multi-sensory journey that reveals the history, culture, and unique characteristics of the wine in their hands. Whether it’s the origin of the grape, the family story, or tasting notes, this experience transforms every bottle into a living narrative.
Amlogy’s role
AR System Integration
Designing and setting up WebAR interfaces to embed digital storytelling into NIGL’s packaging natively, ensuring smooth cross-device compatibility.
UX & Experience Design
Developing an interactive digital interface focused on intuitive mobile usage at the point of sale and emotional connection to the brand.
Support & Optimisation
Ensuring a highly responsive, app-free AR performance across diverse hardware configurations alongside continuous technical maintenance.
Contact us and receive a free initial consultation!
Watch yourself
Trusted by Our Partners
Beyond Reality, We Innovate!
