Client
Overview

Coca-Cola is one of the world’s most recognizable beverage brands, known for its dynamic marketing campaigns and innovative engagement strategies. To promote Fanta and create an unforgettable brand experience, Coca-Cola sought an interactive, high-energy activation that would captivate audiences in shopping centers across Austria.

Project
Summary

The Fanta VR Rollercoaster Experience took visitors on an adrenaline-pumping virtual ride, immersing them in a colorful, action-packed world inspired by the fun and excitement of Fanta. This high-impact promotional event was designed to engage and entertain thousands of visitors while strengthening brand awareness and creating shareable moments.

Hosted across multiple Austrian shopping centers, this cutting-edge virtual reality experience allowed visitors to strap into a VR headset and embark on a thrilling rollercoaster ride, twisting and turning through vibrant, Fanta-themed landscapes.

The project was executed in collaboration with ARLOOPA, leveraging their expertise in immersive VR experiences and combining it with Amlogy’s strengths in event-based technology integration and interactive engagement strategies.