Erlebnismanagement Knights & Castles

Project showcase

Project showcase

Partner
Overview

Erlebnismanagement, a leader in interactive experience design, specializes in bringing historical and cultural stories to life. To captivate visitors of all ages, they sought an immersive AR experience that transports users back to the medieval era, bringing castles, knights, and legends into the modern world.

The Knights & Castles AR Experience is an innovative historical storytelling project that allows visitors to experience medieval life like never before. Through the power of augmented reality, users can witness animated knights, castle sieges, and interactive historical scenes unfold before their eyes.

By simply using their mobile device, visitors can watch 3D knights in battle, explore virtual castle ruins, and interact with medieval artifacts, enriching their understanding of history in an engaging and highly immersive way. Developed in collaboration with Arloopa, leveraging expertise in historical AR experiences and combining with Amlogy’s strengths in concept development, content creation, & seamless AR deployment.

Project
Summary

Client
Overview

Coca-Cola is one of the world’s most recognizable beverage brands, known for its dynamic marketing campaigns and innovative engagement strategies. To promote Fanta and create an unforgettable brand experience, Coca-Cola sought an interactive, high-energy activation that would captivate audiences in shopping centers across Austria.

Project
Summary

The Fanta VR Rollercoaster Experience took visitors on an adrenaline-pumping virtual ride, immersing them in a colorful, action-packed world inspired by the fun and excitement of Fanta. This high-impact promotional event was designed to engage and entertain thousands of visitors while strengthening brand awareness and creating shareable moments.

Hosted across multiple Austrian shopping centers, this cutting-edge virtual reality experience allowed visitors to strap into a VR headset and embark on a thrilling rollercoaster ride, twisting and turning through vibrant, Fanta-themed landscapes.

The project was executed in collaboration with ARLOOPA, leveraging their expertise in immersive VR experiences and combining it with Amlogy’s strengths in event-based technology integration and interactive engagement strategies.

AR Environment & System Integration

Creation of realistic, interactive AR lab environments seamlessly integrated into BOKU’s curriculum and digital infrastructure.

Conceptualisation & Experience Design

Development of the interactive learning framework, with a focus on intuitive usability and engaging user experiences tailored for educational contexts.