Erlebnismanagement WebAR Frisbee Game

Project showcase

Project showcase

partner
Overview

Erlebnismanagement is a forward-thinking experience design agency that specializes in crafting memorable, interactive activations that blend entertainment, learning, and cutting-edge technology. Their goal is to bring joy, engagement, and innovation to every space, indoors or outdoors, by transforming everyday environments into immersive worlds.

In collaboration with Erlebnismanagement, Amlogy developed a WebAR-based interactive Frisbee game that transforms any physical environment, be it a park, event space, schoolyard, or shopping center, into a dynamic augmented playground.

Using only a smartphone and no need for app downloads, players launch a virtual frisbee and try to hit floating digital targets placed in their real-world surroundings. As they rack up points, they climb a live leaderboard and unlock rewards and surprises, all in real-time. This gamified experience creates spontaneous fun, encourages movement, and turns passive spaces into playful experiences, perfect for events, promotions, or brand activations.

Project
Summary

Client
Overview

Coca-Cola is one of the world’s most recognizable beverage brands, known for its dynamic marketing campaigns and innovative engagement strategies. To promote Fanta and create an unforgettable brand experience, Coca-Cola sought an interactive, high-energy activation that would captivate audiences in shopping centers across Austria.

Project
Summary

The Fanta VR Rollercoaster Experience took visitors on an adrenaline-pumping virtual ride, immersing them in a colorful, action-packed world inspired by the fun and excitement of Fanta. This high-impact promotional event was designed to engage and entertain thousands of visitors while strengthening brand awareness and creating shareable moments.

Hosted across multiple Austrian shopping centers, this cutting-edge virtual reality experience allowed visitors to strap into a VR headset and embark on a thrilling rollercoaster ride, twisting and turning through vibrant, Fanta-themed landscapes.

The project was executed in collaboration with ARLOOPA, leveraging their expertise in immersive VR experiences and combining it with Amlogy’s strengths in event-based technology integration and interactive engagement strategies.