NIGL AR Wine Label Experience

Project showcase

Project showcase

partner
Overview

NIGL Martin & Leopold is a distinguished family-owned winery steeped in tradition, nestled in the heart of Austria’s renowned wine region of Perchtoldsdorf. Known for their dedication to craftsmanship, heritage, and sustainability, their wines reflect not only the rich soils they grow from but also the generations of passion behind every bottle. Seeking to blend timeless winemaking with modern storytelling, the winery partnered with Amlogy to introduce a digital dimension to their brand.

To elevate their customer engagement and brand storytelling, Amlogy developed an interactive AR wine label experience for NIGL Martin & Leopold Winery. Each wine bottle became a portal to the past, present, and spirit of the vineyard—brought to life through Augmented Reality.

By scanning the wine label with a smartphone, customers are invited into a multi-sensory journey that reveals the history, culture, and unique characteristics of the wine in their hands. Whether it’s the origin of the grape, the family story, or tasting notes, this experience transforms every bottle into a living narrative.

Project
Summary

Client
Overview

Coca-Cola is one of the world’s most recognizable beverage brands, known for its dynamic marketing campaigns and innovative engagement strategies. To promote Fanta and create an unforgettable brand experience, Coca-Cola sought an interactive, high-energy activation that would captivate audiences in shopping centers across Austria.

Project
Summary

The Fanta VR Rollercoaster Experience took visitors on an adrenaline-pumping virtual ride, immersing them in a colorful, action-packed world inspired by the fun and excitement of Fanta. This high-impact promotional event was designed to engage and entertain thousands of visitors while strengthening brand awareness and creating shareable moments.

Hosted across multiple Austrian shopping centers, this cutting-edge virtual reality experience allowed visitors to strap into a VR headset and embark on a thrilling rollercoaster ride, twisting and turning through vibrant, Fanta-themed landscapes.

The project was executed in collaboration with ARLOOPA, leveraging their expertise in immersive VR experiences and combining it with Amlogy’s strengths in event-based technology integration and interactive engagement strategies.