Wine Meets Technology: NIGL’s Augmented Reality Label

Project showcase

Project showcase

partner
Overview

NIGL Martin & Leopold is a distinguished family-owned winery steeped in tradition, nestled in the heart of Austria’s renowned wine region of Perchtoldsdorf. Known for their dedication to craftsmanship, heritage, and sustainability, their wines reflect not only the rich soils they grow from but also the generations of passion behind every bottle. Seeking to blend timeless winemaking with modern storytelling, the winery partnered with Amlogy to introduce a digital dimension to their brand.

To elevate their customer engagement and brand storytelling, Amlogy developed an interactive AR wine label experience for NIGL Martin & Leopold Winery. Each wine bottle became a portal to the past, present, and spirit of the vineyard—brought to life through Augmented Reality.

By scanning the wine label with a smartphone, customers are invited into a multi-sensory journey that reveals the history, culture, and unique characteristics of the wine in their hands. Whether it’s the origin of the grape, the family story, or tasting notes, this experience transforms every bottle into a living narrative.

Project
Summary

PARTNER
Overview

NIGL Martin & Leopold is a distinguished family-owned winery steeped in tradition, nestled in the heart of Austria’s renowned wine region of Perchtoldsdorf. Known for their dedication to craftsmanship, heritage, and sustainability, their wines reflect not only the rich soils they grow from but also the generations of passion behind every bottle. Seeking to blend timeless winemaking with modern storytelling, the winery partnered with Amlogy to introduce a digital dimension to their brand.

Project
Summary

To elevate their customer engagement and brand storytelling, Amlogy developed an interactive AR wine label experience for NIGL Martin & Leopold Winery. Each wine bottle became a portal to the past, present, and spirit of the vineyard—brought to life through Augmented Reality.

By scanning the wine label with a smartphone, customers are invited into a multi-sensory journey that reveals the history, culture, and unique characteristics of the wine in their hands. Whether it’s the origin of the grape, the family story, or tasting notes, this experience transforms every bottle into a living narrative.

AR Platform & Workflow Integration

Design and setup of AR experiences tailored to NIGL’s rich historic content, making interaction and learning more engaging, easy to use, and ready to be explored in any environment!