In today’s retail world, convenience alone isn’t enough, customers crave interaction, immersion, and innovation. That’s where Vending Brothers stands out. By integrating Web Augmented Reality (Web AR) and custom-built digital systems into their vending machines, they’ve taken a familiar concept and made it futuristic, smart, and engaging!
Amlogy partnered with Vending Brothers to create an interactive vending experience. Users can explore and interact with a virtual vending machine through their smartphone. No app is required. On the backend, the team can track usage data to understand engagement and reach. This is more than an upgrade it’s a new way to present products.
What to Expect in This Article
- How Vending Brothers uses WebAR to transform vending machine presentations.
- Key features that create an immersive customer experience.
- Data insights that help refine product showcases.
- Why this innovation matters for the future of retail.
From Static to Smart: The Evolution of Vending
Traditional vending machines are practical but lack engagement. Vending Brothers saw an opportunity to change this. Together with Amlogy, they added a dynamic digital layer to the experience.
Now, users can view a detailed 3D vending machine in their own space. They can explore its design and placement before installation. This works in train stations, malls, workplaces, anywhere vending machines can be placed.
Web AR in Action: A Game Changer for Retail
Using Web AR technology, customers can point their device at a designated area and instantly view a custom virtual vending machine appear in front of them.
This interactive 3D view gives customers a true sense of scale, design, and detail. It removes the guesswork from visualizing a vending machine in a specific location. No app? No problem. With a simple web link or QR code, the experience is accessible instantly, making it frictionless and user-friendly. You can find out more about the project here.
Smarter Insights Behind the Scenes
The innovation doesn’t stop at visuals. Amlogy also built analytics tools for Vending Brothers. These tools track how users interact with the WebAR experience.
For example, they can see how long people view the model and which features get the most attention. This data helps improve future presentations and tailor content to customer preferences.
Why It Matters
This approach is more than a digital asset. It’s a fresh way of storytelling. WebAR allows customers to engage naturally with products, creating a deeper connection than photos ever could.
For consumers, it’s immersive and easy to access. For businesses, it provides valuable insights to refine marketing and product placement.
In a world where digital transformation drives growth, WebAR vending is not just a trend, it’s a preview of retail’s future!
Keep up to date with Amlogy for more updates on innovation and get in touch with us here!